When researching an organization, people often look beyond marketing claims and search for independent signals that reflect how a company actually operates. Third-party evaluations help provide that clarity, especially when they come from well-established institutions.

For CBRB Canadian Business Review Board Inc., holding an A+ rating with the Better Business Bureau represents a strong external indicator of trust, accountability, and transparent business practices.

Why the BBB Still Matters Today

The Better Business Bureau has long served as a trusted third-party organization that helps consumers make informed decisions. BBB ratings are designed to reflect how a business operates, how transparent it is, and how it responds to public inquiries or concerns.

Unlike reviews or testimonials that can be subjective, BBB ratings are based on structured criteria such as:

• Business transparency
  
  

• Length of time in operation
  
  

• Complaint history and responsiveness
  
  

• Commitment to ethical marketplace practices
  
  

Because of this, many consumers view BBB ratings as a reliable way to assess a company’s credibility before engaging with it.

What an A+ BBB Rating Represents

An A+ rating is the highest possible grade a business can receive from the Better Business Bureau. It indicates that a company has demonstrated a strong commitment to accountability, ethical operations, and professional conduct.

An A+ rating reflects consistency, not perfection, showing that a business takes responsibility, communicates clearly, and operates in good faith within the marketplace.

CBRB’s Commitment to Trust and Transparency

At CBRB, trust is not something we take lightly. Our A+ BBB rating reflects how we approach our work every day — with clarity, professionalism, and respect for the businesses and consumers we interact with.

As an organization focused on business recognition, branding, and credibility, we understand how important transparency is. That is why we aim to clearly explain our processes, respond professionally to inquiries, and operate with integrity at all times.

Why This Matters to Businesses and the Public

For businesses, working with organizations that maintain strong credibility standards is essential. For consumers, an A+ BBB rating provides reassurance that a company is committed to responsible practices.

Our BBB rating serves as one more layer of confidence for those researching CBRB and learning about how we operate.

Moving Forward with Accountability

As the CBRB Canadian Business Review Board continues to grow, we remain committed to maintaining the standards that earned us an A+ BBB rating. Transparency, accountability, and professionalism will always remain at the core of what we do.

Trust is earned over time — and we are committed to earning it every day.

For a deeper look into trust and credibility standards, explore our article on BBB ratings and what an A+ rating means for CBRB. 

Explore the CBRB Best Businesses in Canada 2026 Winners in our directory.

Interested in being recognized? Apply to be considered for the CBRB Best Businesses in Canada. 

For more insights on business recognition, credibility, and growth, visit the CBRB blog.