When Canadian consumers and business owners are evaluating services online, one of the most recognized third-party benchmarks they look for is a Better Business Bureau (BBB) rating. The BBB has been helping buyers and sellers build trust since 1912, operating as a nonprofit organization that provides business reliability reports and conflict-resolution services across the United States and Canada.

What Is the Better Business Bureau (BBB)?

The Better Business Bureau (BBB) is a long-standing nonprofit dedicated to advancing marketplace trust. While it does not have government authority, it is widely respected for:

• Educating consumers on business practices
  
  

• Publishing business reviews and complaint histories
  
  

• Assigning letter-grade ratings to indicate how a company is likely to interact with customers
  (from A+ to F)
  
  

BBB ratings are based on objective criteria such as transparency, complaint response, business operation history, and ethical conduct — all with the goal of helping consumers make informed decisions.

The Meaning of an A+ Rating

An A+ rating is the highest grade a business can receive from the Better Business Bureau. It signals that:

• A company has met stringent BBB criteria for trust and accountability.
  
  

• Its complaint history is strong, with timely and professional handling of any issues.
  
  

• The business demonstrates transparency in operations and communications.
  
  

• Consumers can feel confident in its commitment to positive customer experiences.
  
  

Think of it as a “report card” — businesses that earn an A+ have demonstrated consistently excellent conduct according to BBB’s evaluation framework.

CBRB’s BBB Rating: What It Says About Us

According to our official BBB business profile, CBRB Canadian Business Review Board Inc. has an A+ BBB rating, reflecting highly on how BBB currently views our business credibility.

This A+ grade reinforces our dedication to:

✔ Maintaining transparency in how we operate
✔ Providing reliable, consumer-friendly services
✔ Responding professionally to inquiries and feedback
✔ Upholding ethical business practices

This rating is important because many consumers rely on BBB grades when choosing whom to trust online. In fact, studies show that a majority of consumers are more likely to buy from businesses with strong BBB ratings like A+ — signaling confidence and trustworthiness to potential clients.

Why BBB Ratings Matter for Consumers and Businesses

BBB ratings help bridge the gap between businesses and their customers. For consumers, an A+ rating provides reassurance that the business is likely to operate in good faith and treat customers fairly. For businesses, meeting the criteria for a top BBB rating encourages ongoing excellence in service and accountability.

Even though BBB accreditation is voluntary and separate from a business’s rating, the letter grade itself is based on objective performance factors, not on whether the business pays for accreditation. That means an A+ rating reflects how a business interacts with customers and handles marketplace expectations.

Conclusion

An A+ BBB rating is more than just a letter — it’s a symbol of trust. For CBRB, our A+ grade underscores our ongoing commitment to transparency, ethical conduct, and positive engagement with the public.

Whether you are a consumer researching trusted services or a business looking to understand what strong reputation management looks like, the Better Business Bureau’s rating system remains a widely recognized and valuable resource.

To learn more about how CBRB supports businesses beyond recognition, read our article on how CBRB supports awarded businesses with free and optional benefits. 

Explore the CBRB Best Businesses in Canada 2026 Winners in our directory.

Interested in being recognized? Apply to be considered for the CBRB Best Businesses in Canada. 

For more insights on business recognition, credibility, and growth, visit the CBRB blog.